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Glossary · 15 October 2026

GEO in search
means being cited in an answer

Generative engine optimization is the name, from a 2024 research paper, for trying to be cited when an answer engine writes a response. Indexaro does not sell that practice.

A definition, not a playbook
A mention is not a citation
Index status is a different score

The term comes from “GEO: Generative Engine Optimization,” published at KDD 2024. The paper tests how a page already retrieved by a model can contribute more of the written answer. Wikipedia’s article on generative engine optimization, as read on 15 October 2026, uses the same meaning: work aimed at being cited in generative answers. Those sources own the definition. This page only points at them.

What Indexaro measures instead

Index status and an AI mention are different numbers. Index status, explained on the indexing status page, is whether Google, Bing, or Yandex has stored a URL. The beta AI check sends a prompt you typed to an engine and looks for your domain in the reply. It does not write pages, pick keywords, or promise a citation.

Plans are Free at $0, Pro at $29/month, and Agency at $99/month. None of them is a GEO engagement.

Common questions

What does GEO mean in search?

GEO means generative engine optimization. The 2024 paper that coined the term, published at KDD, describes ways of writing a page so a generative answer is more likely to use it. It is not a geographic acronym in this context.

Is a mention the same as a citation?

No. A mention is the brand or domain appearing in the answer text. A citation is a link, or a source URL, pointing at the page. A page can be named and still not be linked.

Does Indexaro run a GEO program?

No. Indexaro submits URLs and records index status on Google, Bing, and Yandex. A separate beta check can see whether a prompt you write names your domain. That check is a measurement. It is not a content program, and it does not discover prompts for you.

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