Google Indexing API Limits at a Glance
The Google Indexing API provides an initial default quota of 200 publish requests per day per project for onboarding and testing. Google documents separate per-minute limits and an approval process for eligible production use. Check the Cloud console for the effective quota on your project.
Quota does not expand eligibility: the API remains limited to JobPosting pages and livestream pages with BroadcastEvent in a VideoObject. See our Google Indexing API guide.
The Initial Default: 200 Publish Requests Per Day
The documented initial default is applied per Google Cloud project, not multiplied automatically by creating service accounts. Eligible publishers can follow Google's approval and quota-request process; approval and the resulting limit are not guaranteed.
What Counts as a Request?
Each call to urlNotifications:publish counts as one request, regardless of whether the URL was actually indexed. Submitting the same URL twice uses two requests. Submitting a URL that no longer exists still uses a request.
When Quota Planning Matters
Quota planning matters only after page-type eligibility and project approval are established. Typical eligible workloads include:
- A job marketplace adding, updating, and removing many listings
- A livestream platform publishing and ending scheduled broadcasts
- An agency managing approved eligible properties with auditable client access
Manage Approved Projects, Not Eligibility Workarounds
Service accounts authenticate requests, while quotas are associated with Google Cloud projects. Adding credentials does not make unsupported URLs eligible and should not be presented as a workaround for Google's policies.
Indexaro can track configured credentials, project quota, request history, and errors for approved eligible workloads. Use ordinary sitemaps and Search Console for general website content.
Other Strategies for Managing Quota
Within an approved eligible workload, prioritize notifications strategically:
- New eligible job or livestream pages
- Material updates to currently active eligible pages
- Removal notifications for expired jobs or ended/deleted livestream pages
Do not spend quota on unchanged URLs or unsupported page types.
Common Quota Mistakes
- Submitting URLs blocked by robots.txt — wasted requests that Google ignores
- Submitting noindex pages — Google crawls but won't index them
- Resubmitting unchanged pages repeatedly — once per meaningful update is sufficient
- Not tracking which URLs have already been submitted today
For general catalogs, use bulk URL auditing and IndexNow workflows rather than treating Google Indexing API quota as catalog capacity.